Sipsmith London Dry Gin

Project: Art Direction and Photography of Sipsmith’s new bottle design for their hero product shots on the Sipsmith website, social and e-commerce channels.

x1 shoot day, x4 set designs and x3 hand models to capture the new bottle design with the Dry Martini, Dry Negroni, Dry Spritz and Gin & Tonic serves.

Channels: Website, Social, E-Commerce, Editorial. Bottle + Serve + Hand, Bottle only, Serve only, in x3 formats, delivering nearly over 40 assets.

Photographer & Production Company: Victoria Ling, Picture Club | Retouching: The Forge

Role: Project management, Lead Producer, production, pre-production, post production and delivery