Yeastie Boys

Campaign: ‘Eurovusion - Open up’ proactive to get New Zealand into the Eurovision (because why are Australia in it!?).

We decided to launch a campaign for Kiwi Brewers, Yeastie Boys, who name all their beers after songs - to help get New Zealand in the Eurovision. How? We asked comedy pop duo (and legendary stars in their own right in New Zealand) Two Hearts to write New Zealand’s first ever unofficial Eurovision entry song. And the UK loved it - with hundreds of thousands of organic views and over 160 pieces of TV, press and radio coverage, we put Yeastie Boys at the heart of the Eurovision community.

Channels: National media - TV broadcast (BBC, Sky News with Kay Burly, Rolling Stone, Metro, NME), Radio broadcast, Social, Press and On Trade events across the UK

Talent: Two Hearts | Music: written & performed by Two Hearts | Video & Audio Production: Two Hearts | Post Production (Edit, Graphics, VFX): Atomic London | Grade: Greep

Role: Project Management, Lead Producer, talent search, talent negotiations and agreements for the lyrics rights, fee and production of a music video. Post production and delivery of campaign assets.