Nestlé - Nescafé Azera By Design

Project: in collaboration with students from the University for the Creative Arts, design and production of a range of limited edition tins for Nescafé Azera. The first collaboration was in 2015, which was so successful they continued the collaboration for 2016 and onwards and made the collaboration an official module as part of the student’s course.

The students were asked to create packaging reskins that demonstrated their own experiences of coffee and urban culture. The collectable tins were launched initially in Tesco before rolling out across all retailers nationwide.

Channels: limited edition packaging, retail, POS, website, social, print.

Production: UCA students, Twelve Agency

Role: project management, Lead Producer and production of the limited editing packaging, production, post production and delivery of all supporting assets for retail, POS, website, social and print.